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27/09/24

Which “flâneuse” are you ?

THE AESTHETIC OF THE “FLÂNEUSE”

“Wandering is a science… wandering is living” – Honoré de Balzac  


The word “flâner” is a unique word in French, to describe the art of strolling aimlessly for the simple pleasure of exploring and daydreaming. In Paris, more than anywhere else, wandering is a way of life, a poetic way to take in the urban landscape, and make an otherwise hostile environment your own. The closer you get to Paris, the more it comes to you, and the more it gives back. The Vanessa Bruno Fall-Winter 24 collection celebrates wandering, in all its forms.  


The Vanessa Bruno wanderer strolls through the streets of Paris, her steps tapping on the cobblestones. A free spirit, she dresses for herself, surrendering to the whims of the streets, lost in her drifting thoughts. Curious, she captures the beauty of stolen moments. Versatile as well, you might spot her on the right bank, the city girl goes from meeting to meeting effortlessly. She can be seen on the left bank, where she exudes her laid-back elegance from bookstores to cafés, from gardens to museums.  


With movement as its theme, the Fall-Winter 24 campaign interprets the Parisian wanderer through Vanessa Bruno’s eyes—an ode to the secret beauty of those who take the time to explore, observe, and feel. City-girl, dreamer, or intellectual, the Vanessa Bruno wanderer is playful above all. She imagines her many lives, lives her desires, but always remains authentic.  

Discover the Fall-Winter Collection
 WHICH FLÂNEUSE ARE YOU ?

THE CITY-GIRL
The city-girl approaches fashion with a functional, slightly intellectual mindset, seeking simplicity that allows her to fully express herself. She never stops, and everyone envies her address book. Brunches, cafés, cocktails, pop-ups—the city holds no secrets from her.  

Her wardrobe consists of pieces inspired by the codes of menswear, which she reinterprets with a subtle sensuality. Tailoring, an elegant mix of understated tones, harmony is key. She opts for structured cuts that define a strong silhouette, coats that envelop and protect, and luxurious fabrics she carefully selects.  

Her bag? The Multipocket Tote, which effortlessly keeps up with her fast-paced life, from business lunches to weekend getaways and evenings at the theatre.
THE DREAMER
Going to the cinema on a whim, sitting down for coffee at a terrace with a friend she ran into, or resting on a bench to people-watch—the dreamer is the quintessential wanderer, the one who most lets herself be carried by chance.  
The dreamer masters the art of layering and playing with textures. Wool, suede, and smooth leather are second nature to her. She feels as comfortable outside as at home—always chic, yet relaxed.  

Her bag? The new red suede Daily Tote, generously sized to hold her wandering essentials: a camera, a notebook, and a book.
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THE GALLERIST

She takes Oscar Wilde’s quote “life imitates art far more than art imitates life” quite literally.  
When curating her outfits, in shades of neutral colors, she draws inspiration from the monochromatic tones of Pierre Soulages. A black silk shirt or a knit dress under a shearling coat—the simplicity of black allows her to stay authentically herself, wherever she goes.  

Her bag? The new woven leather Moon bag, which she loves for its soft, textured feel, with its clasp and chain strap, perfect for carrying her essentials.
THE INTELLECTUAL
A discreet harmony between romantic nonchalance and androgynous femininity, the intellectual is bold and direct. She’s confident, but never takes herself too seriously.  

Her style icons? Sophie Marceau in L’Étudiante with her preppy-chic looks, and Marianne Faithfull for her boyish sensuality. Her wardrobe includes tweed blazers, pleated skirts (with a slit, of course), and double-faced wool peacoats. 
 
Her bag? The smooth and suede leather Daily bag, soft and easy to carry everywhere, and the Romy, a softly structured, boxy bag, perfect for holding her current read: Aurélien by Louis Aragon. 
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